Performance Marketing Senior Manager

About the role

We are looking for an experienced Performance Marketing Senior Manager to lead and scale paid acquisition and lifecycle marketing across multiple financial product lines, including Personal Loans, Insurance, and Investments.

What you'll do

• Performance Marketing Strategy and Execution
• Own and drive the end-to-end performance marketing strategy across Personal Loans, Insurance, and Investment products
• Plan, execute, monitor, and optimise paid campaigns across Google Ads, Meta, programmatic/DSP platforms, affiliate networks, app install channels
• Develop channel-specific and product-specific media plans across three key funnels: new user acquisition, cross-sell, and repeat/retention
• Continuously optimise campaign performance to improve acquisition efficiency, conversion rates, and customer quality

What you need

• 8–14 yrs of experience
• Performance marketing
• Google Ads
• Meta Ads
• Marketing automation
• Cross-selling
• CRM
• Any graduate

Good to have

• Google Analytics
• SQL

What you get

• ₹30 L–₹35 L a year