Personalization Specialist

About the role

The Personalisation Specialist builds and launches personalised experiences for Aptean.com using Optimizely and the Optimizely Data Platform (ODP). The role turns approved specifications into live, measured experiences that match content to visitor characteristics, campaign context and on-site behaviour, helping improve quality, speed and pipeline impact.

What you'll do

• The role owns hands-on build, audience configuration, experimentation setup, quality assurance, launch monitoring
• Build personalised page variants and experiences in Optimizely from approved specifications, including copy, layout, proof and calls to action
• Create and maintain audience segments in ODP using signals such as industry, persona, traffic source, campaign and on-site behaviour, and check for segment overlap
• Set up rules that match landing pages to paid media, campaign and referral traffic, including a complete default page for visitors who cannot be placed in a segment
• Configure experiments with holdouts, check sample size and duration before launch, and apply frequency caps and suppression rules

What you need

• Product marketing
• Analytics
• Digital marketing
• HTML
• CSS
• JavaScript
• PhD

Good to have

• Salesforce
• Google Analytics
• CRO
• Performance marketing