Personalization Specialist

About the role

The role turns approved specifications into live, measured experiences that match content to visitor characteristics, campaign context and on-site behaviour, helping improve quality, speed and pipeline impact. 3. SCOPE Supports a roadmap of more than 50 personalised experiences across Aptean.com, including industry-based redirects, ad-to-page message matching, personalised forms, trust signals and slide-in panels.

What you'll do

• Build personalised page variants and experiences in Optimizely from approved specifications, including copy, layout, proof and calls to action
• Create and maintain audience segments in ODP using signals such as industry, persona, traffic source, campaign and on-site behaviour, and check for segment overlap
• Set up rules that match landing pages to paid media, campaign and referral traffic, including a complete default page for visitors who cannot be placed in a segment
• Test every experience across browsers and devices before launch and validate that tracking and conversion events fire correctly
• Report results against the holdout and document each experience as ship, iterate or stop so learnings carry into the next wave

What you need

• Digital marketing
• Product marketing
• CRO
• Performance marketing
• Analytics
• Any graduate