Product Marketing Manager

About the role

Plane ships one product to three very different buyers: a team that signs up on Cloud in a minute, an organization that runs it on its own infrastructure, and one that runs it on machines with no internet connection. The same release has to be explained to all three, and the differences between what each one gets are real.

What you'll do

• Own how capability maps to edition and tier. Cloud, self-hosted commercial, and air-gapped customers get different things, and the page has to say which
• Lead launches end to end: narrative, plan, page, announcement, email, in-product copy, and enablement
• Own the product, solution, industry, and comparison pages. These get read mid-evaluation against Jira, Asana, Monday.com
• Run the research the positioning rests on: customer and prospect interviews, lost-deal reasons, community threads, and competitive moves
• Work weekly with product managers, design, Sales, and the community team, and take contested claims to the engineer who built the feature before they ship

What you need

• Product marketing
• JIRA
• Any graduate