Product Marketing

About the role

We are looking for a Product Marketing Specialist to drive the growth and market positioning of assigned business units. The role requires close collaboration with sales, product, and subject matter experts to deliver impactful go-to-market strategies, demand generation campaigns, and sales enablement programs.

What you'll do

• Work closely with sales teams to improve lead quality, conversion rates, and marketing contribution to revenue
• Partner with sales teams to ensure they have the right messaging, content, and insights to accelerate deal closure
• Translate insights into actionable recommendations to refine product positioning, messaging, campaigns, and go-to-market strategies
• Marketing Performance & Reporting: Track and analyze marketing KPIs, campaign effectiveness, pipeline contribution, and ROI
• Provide regular performance reports and recommend optimization strategies based on data-driven insights

What you need

• 10–18 yrs of experience
• Product marketing
• Market research
• Go-to-market
• Social media
• Customer success
• Any graduate

What you get

• ₹20 L–₹25 L a year