Retention Marketing Executive

About the role

We are looking for a highly motivated and detail-oriented Retention Executive to support our user experience and retention initiatives. This opportunity offers a hands-on opportunity to learn how to improve customer engagement, reduce churn, and boost loyalty through effective communication and strategic insights.

What you'll do

• Support in running Retention marketing campaigns across WhatsApp, SMS, RCS, Email, and in-app notifications to keep users engaged
• Work with the creative team to come up with ideas for messages, visuals, and hooks that can grab users' attention
• Help in maintaining trackers and dashboards using Google Sheets or other data visualisation tools
• Assist in setting up A/B tests (trying two versions of a message) and reviewing results to understand what works better
• Work with data team to ensure campaigns are well-organized and reach the right users, using clean and properly tagged data

What you need

• 1–3 yrs of experience
• Data visualisation
• MBA or Diploma or BBA