Salesforce Marketing Cloud Manager - Octopus by RTG

About the role

The Salesforce Marketing Cloud Manager is responsible for leading the strategy, execution, and optimization of CRM and loyalty initiatives to drive revenue growth, customer lifetime value, and program profitability. The role owns end-to-end campaign performance, leveraging Salesforce Marketing Cloud capabilities to deliver data-driven, personalized customer engagement across multiple channels.

What you'll do

• CRM & Loyalty Strategy (Leadership Ownership)
• Lead the development and execution of revenue-driven CRM and loyalty strategies aligned with business objectives
• Own the CRM and loyalty roadmap, ensuring measurable impact on revenue, retention, and customer lifetime value
• Define targeting, segmentation, and personalization strategies to maximize commercial outcomes
• Build business cases, forecast revenue impact, and track ROI of CRM initiatives

What you need

• 7–10 yrs of experience
• Salesforce
• Marketing automation
• Analytics
• CRM
• SQL
• Data modelling
• MBA or BBA

Good to have

• Performance management
• Cross-selling