SEM Specialist

About the role

At Cytiva you will be able to continuously improve yourself and us – working on challenges that truly matter with people that care for each other, our customers, and their patients. Take your next step to an altogether life-changing career. Learn about the Danaher Business System which makes everything possible.

What you'll do

• Lead end to end paid search execution , owning campaign strategy, planning, build, launch, optimization
• Develop data-driven search strategies by translating campaign objectives, audience insights and customer intent into effective keyword, targeting
• Optimize performance and maximize impact through ongoing analysis of reach, engagement, conversion and commercial metrics
• Ensure operational excellence and governance by maintaining campaign quality, account health, tracking accuracy, regulatory compliance, brand standards
• Partner across the marketing ecosystem to align priorities, enable campaign success, drive innovation through automation and AI

What you need

• 3–6 yrs of experience
• Google Ads
• Analytics
• Google Analytics
• Data analysis
• SEO
• Product marketing
• BBA