Senior Analyst – Business Analytics

About the role

Go-To-Market Capabilities (GTMC) Hub is an internal Sanofi resource organization based in Hyderabad, India and is set up to centralize processes and activities to support Specialty Care, Vaccines, General Medicines, CHC, CMO, and R&D, Data & Digital functions . GTMC strives to be a strategic and functional partner for tactical deliveries to Medical, HEVA, and Commercial organizations in Sanofi globally.

What you'll do

• Lead marketing and sales-related problem-solving activities, leveraging AI/ML techniques
• Develop models (demand and patient, MMM, etc.) using key business insights to support commercial excellence
• Evaluate the effectiveness of various promotion and marketing programs in the US leveraging Marketing Mix Models (Bayesian Models) / Promotion response model / ROI…
• Optimize promotion resource allocation; scenario-based simulation
• Perform customer segmentation, market performance analysis/trend break detection, HCP/DTC media channel effectiveness, patient prediction and drivers analsyes

What you need

• 4–6 yrs of experience
• Analytics
• SQL
• Python
• Pandas
• Machine learning
• Statistics
• Any graduate

Good to have

• Data visualisation
• Power BI
• ETL
• Data warehousing
• Tableau
• LLMs