Senior Analyst - MSS (Replacement for Arjun Balasubramani)

About the role

Senior Analyst - MSS (Replacement for Arjun Balasubramani) at The Hackett Group. Oversee Salesforce CRM operations, ensuring high data quality, accurate lead routing, campaign attribution, and strong governance across leads, contacts, and accounts.

What you'll do

• Oversee Salesforce CRM operations, ensuring high data quality, accurate lead routing, campaign attribution, and strong governance across leads, contacts, and accounts
• Own and optimize marketing automation platforms (e.g., Marketo), including campaign execution, lead scoring, segmentation
• Drive campaign execution and performance tracking, ensuring accurate campaign setup, attribution, and continuous improvement based on ROI and conversion metrics
• Establish and monitor KPIs, dashboards, and reporting frameworks to provide actionable insights on lead quality, campaign effectiveness, and sales alignment
• Maintain Salesforce data quality: deduplication, data standardization and appending contact and firmographic details

What you need

• 3–5 yrs of experience
• Dashboarding
• Excel
• Marketing automation
• Salesforce
• CRM
• Digital marketing
• Any graduate