Senior Associate, Content Marketing

About the role

We are looking for a strategic, execution-focused Content Marketing Manager for Paperpal who can independently own key content channels and drive measurable growth in organic traffic, AI visibility, qualified leads, engagement, and conversions. Your responsibilities include end-to-end ownership of our blog, website management, and key content initiatives, while working closely with the team to lead on high-impact content-led growth initiatives.

What you'll do

• Own and execute content strategy aligned with business, product, SEO, and growth goals
• Manage and optimize website, landing pages, and blog content for traffic and conversions
• Create compelling blogs, eBooks, whitepapers, case studies, and thought leadership content
• Expand content reach through Reddit, Medium, and other relevant platforms
• Create marketing and sales enablement content and collateral

What you need

• 3–5 yrs of experience
• Content marketing
• Content strategy
• SEO
• Google Analytics
• BBA