Senior Associate Lifecycle CRM

About the role

Push notifications, email, and reactivation are Skillz's fastest available revenue levers. This role owns building the instrumentation, holdout-based measurement, and journey ownership needed to turn owned channels into an accountable, optimized growth engine.

What you'll do

• Own reactivation marketing end to end: cohort definition, offer design, ROI gating against held-out controls, step-downs and exclusion rules for perpetual reactivators
• Own CleverTap journey design and execution once ownership transfers from Product, and drive onboarding of remaining titles as SDK 26 coverage expands
• Make every campaign measurable: holdout-audited incremental NGR per campaign, CTR by channel and game, deliverability, and unsub/opt-out guardrails
• Design reactivation and win-back offers within the incentive rules: above-30% bonuses reserved for genuine reactivation, framed as rare and limited
• Manage the Email Marketing Manager and build the lifecycle bench

What you need

• CRM
• Instrumentation
• iOS
• Email marketing
• SQL
• Any graduate