Senior executive Media COE – Personal Care

Godrej Industries Group·Mumbai

Pay not stated4–7 yrsPart-time

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About the role

The Media Centre of Excellence (COE) is the central team responsible for setting the standard for how media is planned, evaluated, and optimised across the business, working alongside brand teams. This is a media x business role, with two core focus areas:

What you'll do

Optimise reach across each medium — through media mix, targeting options, and formats — to deliver maximum reach at the lowest cost
Assess each platform on its cost and its contribution to reach
Evaluate audience fit and the point at which returns begin to diminish
Recommend platform-level investment levels and the optimal mix of markets, media, and platforms
Monitor delivery against plan through the month