Senior Manager, Global Digital Marketing

About the role

Senior Manager, Global Digital Marketing at IN06 Lonza India Systems. Lead digital marketing strategy and execution for the ACHIEV® platform across paid, owned, and earned channels (SEM, display, LinkedIn, email, organic, and content).

What you'll do

• Lead digital marketing strategy and execution for the ACHIEV® platform across paid, owned, and earned channels (SEM, display, LinkedIn, email, organic, and content)
• Plan and execute multi-channel marketing campaigns aligned with ACHIEV® business objectives, ensuring consistent messaging, brand standards
• Own marketing automation strategy for ACHIEV®, including lead nurturing flows, onboarding sequences, re-engagement campaigns
• Manage digital content strategy in collaboration with internal and external stakeholders, including whitepapers, customer stories, infographics, webinars
• Support SEO and website performance for ACHIEV® content and adjacent CHI digital properties, ensuring optimization for both users and search engines

What you need

• 5–9 yrs of experience
• Digital marketing
• Content strategy
• SEO
• Marketing automation
• Product marketing
• Analytics
• MBA or BBA