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Senior Manager, Marketing - Consumer Experience (CRM & 1PD)

International Refreshments·Gurugram

Pay not stated10–12 yrsFull-time

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About the role

The Senior Manager, Marketing – Consumer Experience (CRM & First-Party Data (1PD)) will be responsible for building and scaling Coca-Cola India's consumer relationship marketing capabilities through data-driven engagement, audience strategy, lifecycle marketing, and personalization.

What you'll do

  • Lead the personalization strategy by defining who to engage, when and where to engage them, and what message or experience will drive the greatest impact

What you need

  • 10–12 yrs of experience
  • CRM
  • SEO
  • Marketing automation
  • Analytics
  • Google Analytics
  • Social media
  • MBA

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