Senior Manager - Retention and Loyalty

About the role

Rapidly develop and launch qualitative and quantitative A/B and multivariate tests and continuously apply the learnings 3-5 years in a strong data-driven, analytical role, e.g., tier-1 management consulting firms, investment banking firms 1-2 years in a hands-on marketing or consumer-focused role, preferably in the digital space (e.g., direct-to-consumer, e-commerce)

What you'll do

• Develop the customer retention and loyalty strategy for the company
• Lead and execute the retention marketing plan
• Develop and initiate growth and retention campaign briefs and experiments, with clearly defined metrics
• Develop retention marketing strategies, including behavioural targeting, SMS/Email/Social Media retargeting

What you need

• 3–5 yrs of experience
• Customer service
• Investment banking
• Communication
• Any graduate