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Senior Manager – Strategy & Insights

Zee Entertainment·Mumbai

Pay not statedSenior levelFull-time

Read from the company's own careers page; you apply on their site.

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About the role

Deliver qualitative and quantitative insights supporting programming, marketing, and channel teams. Analyse NPT dayparts, competitive segmentation, and identify strategies to boost ratings. Collaborate on feasibility assessments of new program formats—including market targeting and genre growth potential.

What you'll do

  • Analyse large number datasets using Yumi, BARC, Excel (advanced formulas), and other analytics tools
  • Deliver qualitative and quantitative insights supporting programming, marketing, and channel teams
  • Collaborate on feasibility assessments of new program formats—including market targeting and genre growth potential
  • Working on business presentations
  • Working on key projects and innovations that would increase the % network share

What you need

  • Excel
  • Any graduate

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