Social Media Content Marketer - Hindi (GyanTV)

About the role

We’re looking for a Social Media Content Marketer to own GyanTV’s social media presence and drive reach, engagement, audience growth, app installs, and subscriptions. The role requires a growth-focused mindset, strong understanding of social media trends, audience behaviour, storytelling, content formats, and performance analytics, with the ability to turn educational content into engaging and shareable social content.

What you'll do

• Develop and execute social media strategies across Instagram, YouTube, Facebook, LinkedIn, X, and other relevant platforms
• Create and manage weekly and monthly content calendars based on trends, campaigns, audience interests, and business goals
• Create strong hooks, captions, headlines, CTAs, and social copy to drive views, engagement, shares, app installs, and subscriptions
• Identify and leverage trends, viral formats, topics, audio, and content opportunities relevant to GyanTV
• Work closely with writers, editors, designers, creators, and marketing teams to execute social media content

What you need

• 1–4 yrs of experience
• Social media
• Analytics
• Content marketing
• Canva
• Performance marketing
• BBA

Good to have

• Video editing
• Premiere Pro