Sr. Executive – Go-To-Market

About the role

We are seeking a dynamic Executive – Go-To-Market (Product Marketing) to support the GTM strategy and execution for our new and existing embedded product portfolio. The ideal candidate will have hands-on experience in embedded hardware product marketing within the Identification and Authentication domain, including POS, fintech solutions, and National ID or biometric-based projects.

What you'll do

• Assist in developing and executing go-to-market plans for embedded fintech and identity products
• Support product positioning, messaging, and value proposition development
• Coordinate product launches across regions and verticals
• Market Research & Competitive Analysis
• Conduct market research in biometric authentication, POS, fintech, and National ID ecosystems

What you need

• 3–5 yrs of experience
• Go-to-market
• Product marketing
• POS
• Sales
• Channel sales
• Market research
• MBA