User Acquisition Manager

About the role

The User Acquisition team at Zynga is looking for an experienced and accomplished User Acquisition performance marketer who will be responsible for managing large-scale advertising campaigns. This person is an analytical and business-savvy number-cruncher who will acquire users for Zynga’s growing mobile portfolio.

What you'll do

• Create and manage new user acquisition, and retargeting campaigns on paid social (i.e. Facebook, Google, TikTok) and ad network platforms (i.e. Unity, Applovin, Liftoff)
• Lead the optimization efforts across creative, geo, platform, and channel to maximize returns and scale products and deliver performance at scale
• Collaborate with the Game, Creative, and Product Marketing teams to make decisions that increase LTV and lower acquisition cost
• Daily, weekly, and quarterly budget forecasting and reporting of results

What you need

• 3–6 yrs of experience
• Performance marketing
• Tableau
• Product marketing
• Communication
• Machine learning
• Any graduate