VP - Product Marketing

About the role

We're seeking an experienced VP, Product Marketing to lead our product marketing function and drive Skan AI's market positioning, messaging, and go-to-market strategy. You'll be responsible for establishing Skan AI as a category leader, building comprehensive product marketing infrastructure, and ensuring our value proposition resonates across every customer segment and use case.

What you'll do

• Strategic Positioning & Messaging Define and own Skan AI's positioning, messaging architecture, and value propositions across all products and solutions
• Develop compelling narratives that differentiate Skan AI's approach and resonate with target buyers
• Craft executive messaging for board presentations, conference keynotes, investor communications, and customer engagements
• Drive competitive strategy and maintain competitive intelligence across the market landscape
• Product Marketing Foundation Build and maintain core product marketing assets including persona templates, value propositions, messaging hierarchies, use case libraries

What you need

• 12–22 yrs of experience
• Product marketing
• Content marketing
• Go-to-market
• Market research
• Roadmapping
• Product strategy
• MBA or B.Sc or BA

Good to have

• Customer success