AGM-Expert Marketing-Personal Care

About the role

The AGM – Expert Channel will own and drive the healthcare professional (HCP) engagement strategy for Sebamed's Baby Care portfolio in India. This is a specialized medico-marketing role rather than a general brand management position. The primary objective is to establish Sebamed's scientific credibility and expand its recommendation share among pediatricians, dermatologists, neonatologists, and gynecologists.

What you'll do

• Develop and execute a tiered HCP engagement strategy across targeted specialties (pediatricians, dermatologists, neonatologists
• Define and track the HCP funnel (awareness $\rightarrow$ recommendation $\rightarrow$ active advocacy) using distinct KPIs such as recommendation rates, share of voice
• Build and sustain a structured Key Opinion Leader (KOL) network across Tier 1, 2, and 3 markets with tailored touchpoints
• Own the end-to-end advisory board program, including setting the agenda, managing frequency, and implementing clinical insights
• Create all HCP-facing communication materials, including visual aids, leave-behinds, clinical summaries, FAQs, and product monographs

What you need

• 7–9 yrs of experience
• Market research
• Event management
• Learning and development
• SOP writing
• Branding
• MBA