Sr. Manager-Trade Marketing

About the role

Trade Marketing Manager GT is responsible for both trade & shopper marketing for General trade Channel. The incumbent will have to devise strategic inputs to aid channel growth. Key responsibilities include trade activations and scheme, loyalty programs, shopper activations and field force efficiency. He/she would be accountable for efficient budget management.

What you'll do

• Roll out monthly trade schemes / on pack promotions for channel partners and consumers
• Devise and own channel partner engagement programs
• Execute effective sub channel visibility and asset deployment strategy
• Promoter Efficiency & throughput
• Analyze sales related metrics like ECO, TLSD, productivity, etc. and deduce actionable insights

What you need

• 5–6 yrs of experience
• Channel sales
• MBA