Associate Brand Manager

About the role

The Brand Manager, Social Media & Content serves as the guardian of DrinkPrime's digital identity, overseeing the brand's footprint across social channels, content planning, and campaign execution. This position demands a sophisticated grasp of creative storytelling and content dynamics to guarantee that all communications are captivating, effective, and true to the company's core values.

What you'll do

• Formulate and implement comprehensive social media strategies across key platforms, including Instagram, Facebook, LinkedIn, X, and YouTube
• Orchestrate the full lifecycle of brand initiatives, product debuts, and regional expansions
• Partner with graphic designers, video producers, and external agencies to produce high-impact content that effectively connects with the target demographic
• Track and evaluate campaign effectiveness utilizing social media analytics, performance metrics, and industry standards to refine and improve future marketing efforts
• Coordinate with cross-functional teams, including Performance Marketing, Product, and Technology, to synchronize branding activities with broader growth strategies

What you need

• 3–6 yrs of experience
• Content marketing
• Branding
• Social media
• Content strategy
• Performance marketing
• Analytics
• MBA