AVP - Performance Marketing

About the role

AVP - Performance Marketing at TransUnion. Roles & Responsibilities Performance Marketing & User Acquisition.

What you'll do

• Roles & Responsibilities Performance Marketing & User Acquisition
• Plan, execute, and optimize performance marketing campaigns across digital channels to drive new user acquisition for web and mobile app platforms
• Own and deliver acquisition goals, including customer acquisition cost (CAC), user volume, revenue and efficiency metrics
• Develop and execute structured experimentation frameworks across creatives, audience targeting, bidding strategies
• Own the end-to-end user acquisition measurement framework, ensuring campaign performance data is accurate, reliable, and actionable

What you need

• 9–16 yrs of experience
• Performance marketing
• Digital marketing
• Analytics
• BBA or MBA