Brand Manager

About the role

We are looking for a Brand Manager to own and grow a portfolio within our Personal Care / BabyCare business. This is a high-visibility role reporting into the Category Manager, requiring end-to-end ownership of brand strategy, portfolio planning, and go-to-market execution across offline, e-commerce, and quick-commerce channels — with a strong focus on performance marketing.

What you'll do

• Own the portfolio's growth agenda — drive volume, value, and market share across quarters and key seasons
• Develop annual brand plans: portfolio architecture, pricing/pack strategy, and seasonal go-to-market calendars
• Lead new product/pack development in collaboration with R&D, packaging, and design teams — from consumer insight to launch
• Partner with Sales to build channel-specific GTM plans across General Trade, Modern Trade, e-commerce, and quick commerce
• Own performance marketing for the portfolio — plan, execute, and optimize campaigns across Meta, Google, and marketplace ad platforms (Amazon Ads

What you need

• 4–5 yrs of experience
• MIS reporting
• Performance marketing
• Go-to-market
• MBA

Good to have

• Branding