Brand Manager : New Category Launch

About the role

looking for a results-driven Brand Manager – New Category Launch to lead the pre-launch, launch, and post-launch activities for its new beauty and personal care Product development, formulation, sampling, and packaging finalisation are already taken care of. The primary focus of this role will be to build brand awareness, develop and execute

What you'll do

• Develop go-to-market strategies, launch plans, and marketing calendars
• Define target audiences, brand positioning, product USPs, and messaging
• Coordinate campaign creatives, product photography, and marketing content
• Plan influencer collaborations, product seeding, and pre-launch campaigns
• Ensure website, inventory, and promotional readiness across D2C and B2B channels

What you need

• 3–8 yrs of experience
• Digital marketing
• Influencer marketing
• Branding
• Analytics
• Go-to-market
• Social media
• Any graduate

Good to have

• B2B sales