Category Manager

About the role

This position will be responsible for building and executing the growth agenda for digestive category, with clear accountability for consumer demand generation, sell-out growth, penetration, profitability, media effectiveness and in-market execution across retail, pharmacy, modern trade and e-commerce channels.

What you'll do

• Develop short-term and long-term category, brand and commercial plans built on consumer, shopper, customer and competitive insights to deliver topline, bottomline
• Lead initiatives to scale or relaunch the brand(s), introduce relevant innovations
• Track and analyze business performance across volume, value, sell-out, distribution, market share, penetration, profitability, media ROI
• Lead the execution and evaluation of integrated brand activity across advertising, media, digital, search, social, influencer, content, PR, promotions, sampling
• Plan, deploy and track advertising, promotion and shopper budgets against strategic priorities, with discipline on ROI, reach, frequency, conversion and business impact

What you need

• 7–9 yrs of experience
• Sales
• Communication
• MBA