Customer Retention Profiling Strategy

About the role

You will lead the strategy, governance, and data enablement of Customer Lifecycle Management (CLM) initiatives. This role connects data, customer strategy, and execution by building segmentation frameworks, metrics, forecasting models, and data solutions that help drive customer growth and engagement.

What you'll do

• Lead the strategy, governance, and data enablement of Customer Lifecycle Management (CLM) initiatives
• Develop and manage the overall customer segmentation framework , including defining customer segments, scoring models
• Manage campaign audience bases and recommend the right customer segments to CLM and Growth teams to improve campaign effectiveness
• Build and improve campaign lifecycle frameworks and processes to help teams plan, launch, and monitor campaigns in a consistent and timely manner
• Lead customer base forecasting across Acquisition, Retention, and Resurrection , working closely with Business Forecasting teams to ensure accurate and updated forecasts

What you need

• 4–6 yrs of experience
• CRM
• User flows
• Problem solving
• Any graduate

Good to have

• Portfolio management
• SQL