Demand Generation Data & Reporting Specialist

About the role

As a Demand Generation Data & Reporting Specialist at FARO CREAFORM , you will play a key role in measuring and improving marketing performance across the entire prospect-to-order journey. Working closely with Marketing, Sales Operations, and IT teams, you will own demand generation reporting, marketing attribution, and funnel analytics.

What you'll do

• Build and maintain Power BI dashboards to track marketing performance, demand generation activities, and funnel conversion metrics
• Own reporting across the prospect-to-order lifecycle, ensuring accurate visibility into key performance indicators
• Develop and manage marketing attribution models to measure the impact of campaigns on pipeline creation
• Establish data governance standards, metric definitions, and reporting frameworks to ensure consistency and accuracy
• Collaborate with Marketing, Sales Operations, and IT teams to integrate and manage data from Salesforce, Pardot, and Google Analytics

What you need

• 5–8 yrs of experience
• Reporting
• Google Analytics
• Analytics
• Marketing automation
• Power BI
• Data analysis
• BBA

Good to have

• Salesforce
• Data modelling
• SQL
• Power Automate