Growth Management- DGM/ GM- Lending EMI

About the role

We are looking for an experienced Growth professional (DGM/GM) to own customer acquisition, activation and usage for our Lending EMI business. The incumbent will drive the strategy and execution behind how customers discover, check their eligibility for, and activate Paytm EMI — spanning proactive outreach to pre-scored segments, always-on in-app/in-store eligibility checks, and in-the-moment discovery at the point of purchase.

What you'll do

• Own the GTM strategy and sequencing across customer segments (existing loan products/lending cohorts, the CIR base, internal usage patterns
• Drive the proactive outreach ("Signup") program end to end: whitelist targeting, campaign design across push/SMS/email/in-app, frequency and consent management
• Partner with Business Product on funnel design across all discovery triggers and own funnel conversion metrics end to end — discovery, eligibility check, onboarding
• Define and track cohort-level activation, first-transaction, and repeat-usage metrics; identify drop- off points and drive fixes jointly with Product and Engineering
• Partner with Risk and Risk Analytics to align growth targets and campaign targeting with underwriting cutoffs and portfolio-quality expectations

What you need

• 7–9 yrs of experience
• Excel
• SQL
• Underwriting
• PowerPoint
• Go-to-market
• MBA or BBA or B.Tech or B.E.

Good to have

• CRM