Growth Management - UPI Growth | Experience : 3-5 yrs

About the role

The City Growth Manager will own the charter of growing Paytm’s consumer market share within their focus cities. The mandate is to decode local market dynamics, consumer behavior, and competitive activity to identify untapped growth opportunities, and convert these insights into targeted plans that increase transacting users, usage frequency, and wallet share for Paytm.

What you'll do

• Leverage internal and 3P data, cohort trends, and on-ground market intelligence to size growth opportunities and prioritise the highest-impact levers for the city
• Design and execute city-specific growth plans. Targeted campaigns, offers, and hyperlocal activations to grow transacting users and spend share
• Identify and evaluate hyperlocal growth levers, including local partnerships, community-led activations, local influencers and city-specific promotions
• Run structured pilots and experiments to validate new growth levers before scaling them city-wide or replicating them across other focus cities
• Personalise the lifecycle communication, nudges, and offers to local preferences

What you need

• 3–5 yrs of experience
• Product marketing
• MIS reporting
• Any graduate

Good to have

• Market sizing
• SQL