Lead - Marketing Operations

About the role

As the Marketing Operations Specialist at Multiplier, you will be responsible for owning the MarTech stack, ensuring seamless marketing operations, and optimizing lead management and campaign processes. You will have full ownership of HubSpot and manage specific aspects of Salesforce where Marketing is responsible.

What you'll do

• Serve as the primary owner of HubSpot, shaping its architecture, governance, and optimization so it remains the unified system of record for marketing
• Develop strong frameworks for lead capture, enrichment, scoring, routing, and nurturing to deliver timely, high-quality leads to sales
• Own the full lead management ecosystem — from acquisition to conversion — ensuring the funnel runs efficiently and insights drive continuous improvement
• Evaluate, implement, and manage marketing and AI tools, handling vendor relationships, budgets, and platform governance
• Build scalable, AI-driven workflows using LLMs, OpenAI, and automation tools (Zapier, Make, etc)

What you need

• 6–11 yrs of experience
• HubSpot
• Analytics
• Salesforce
• LLMs
• Power BI
• Tableau
• Any graduate

Good to have

• Marketing automation