Lead, Performance Marketing

About the role

The Director of Performance Marketing will own Tricog's digital acquisition and demand generation engine (both in India and internationally, for B2B and B2C segments). This is a senior, high-ownership role that sits at the intersection of data, strategy, and execution, with direct accountability for marketing-sourced pipeline and revenue growth.

What you'll do

• Performance Marketing Strategy and Budget Ownership
• Define and drive the end-to-end performance marketing strategy aligned with B2B and B2C acquisition, lead generation
• Own and manage annual performance marketing budgets with clear ROI frameworks and channel-level accountability
• Set measurable KPIs, including CAC, ROAS, CPL, and MQL-to-SQL conversion rates, and report against them to senior leadership
• Paid Media and Digital Channel Management

What you need

• 5–9 yrs of experience
• Performance marketing
• Google Ads
• Meta Ads
• Analytics
• Marketing automation
• Google Analytics
• Any graduate

Good to have

• HubSpot
• Looker Studio
• Tableau
• SQL
• Channel sales
• Inside sales