Lead-Product Marketing

IDFC FIRST Bank·Mumbai

Pay not stated9–16 yrsFull-time

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About the role

The Product Marketing Specialist plays a pivotal role in leading product marketing for Affluent Banking alongside Brand IPs, sponsorships and content-led properties, driving portfolio growth, customer engagement and revenue through differentiated positioning and go-to-market initiatives.

What you'll do

Product & Segment Marketing Strategy
Shape the positioning and go-to-market strategy for Affluent Banking
Translate customer insights and business priorities into differentiated propositions for affluent and high-value customer segments
Go-to-Market & Campaign Execution
Lead end-to-end go-to-market plans and coordinate for integrated campaigns with channel teams to drive business objectives