Manager - Marketing Analytics

About the role

Manager - Marketing Analytics at Hdb Financial Services. Be responsible for driving growth in HDB's Existing Borrower business across all product lines primarily using its digital assets – Website, App, DIY Journeys.

What you'll do

• Work with Product Managers across products to increase the % of business coming in from existing borrowers
• The incumbent a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution
• Plan and execute all Xsell programs using - digital marketing- including SEO/SEM, email campaigns, social media and display advertising campaigns, telecalling , DIY
• Measure and report performance of Existing borrower business - % change, value, conversion % , conversion by vintage etc
• Plan, execute, and measure experiments and conversion tests

What you need

• Analytics
• Digital marketing
• SEO
• Email marketing
• Social media
• BBA or MBA