Marketing CRM Sr. Analyst

Unisys India (Private) LTD-UGS Bangalore·Bengaluru

Pay not stated4–7 yrsFull-time

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About the role

Own end-to-end CRM campaign creation and execution, including automation rules that ensure accurate attribution and reliable reporting. Manage data imports and ongoing data integrity across the CRM, forms, landing pages, and third-party data sources — preventing orphaned leads, broken tracking, and duplicate records.

What you'll do

Own end-to-end CRM campaign creation and execution, including automation rules that ensure accurate attribution and reliable reporting
Manage data imports and ongoing data integrity across the CRM, forms, landing pages, and third-party data sources — preventing orphaned leads, broken tracking
Troubleshoot system errors affecting lead flow, working cross-functionally to resolve issues quickly and minimize disruption
Lead CRM improvement initiatives by identifying process and data gaps, then partnering with stakeholders to design and implement solutions
Lead Management & Funnel Optimization