Marketing Manager

About the role

A fast-growing HR SaaS player operating in the Talent Management and HR Technology sector, focused on simplifying hiring, onboarding, and people operations for mid-market and enterprise customers. We are hiring an on-site Marketing Manager based in India to own demand generation, performance marketing, and brand growth initiatives that accelerate revenue and customer acquisition.

What you'll do

• Develop and execute integrated demand-generation campaigns across digital channels (search, social, email, and content) to deliver qualified pipeline
• Plan, run, and optimise paid media (Google Ads, Facebook/LinkedIn) and SEO programs to maximise CPL and CAC efficiency
• Create and manage content strategy—blogs, landing pages, case studies, and nurture tracks—to improve organic visibility and conversion rates
• Use Google Analytics, campaign tracking, and attribution modelling to report performance, identify growth levers, and drive continuous optimisation
• Collaborate with Sales, Product, and Customer Success to align go-to-market priorities, lead handoff, and lifecycle campaigns that boost activation and retention

What you need

• 4–6 yrs of experience
• Google Ads
• SEO
• Digital marketing
• Meta Ads
• Google Analytics
• Content marketing
• Any graduate

Good to have

• Analytics
• HubSpot
• Marketing automation
• Content strategy
• Performance marketing
• Customer success