Marketing Specialist – Automation & Performance Marketing

ITOrizon·Bengaluru

Pay not stated2–4 yrsFull-time

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About the role

We are seeking a results-driven Marketing Specialist with expertise in marketing automation, reporting & analytics, AI adoption, and social media content creation. The ideal candidate will be responsible for planning, executing, optimizing, and reporting on multi-channel marketing campaigns to drive brand awareness, lead generation, and revenue growth. 1.

What you'll do

Design and implement multi-step automated customer journeys
Develop workflow automation strategies to improve lead nurturing and engagement
Execute lead segmentation and scoring models to qualify sales-ready prospects
Build and maintain customer journey mapping and lifecycle campaigns
Monitor automation performance metrics and continuously optimize engagement and conversion rates