Marketing Specialist, Media Data and Optimization

About the role

We ensure the data powering our marketing decisions is clean, reliable, and actionable and that our media investments are continuously optimized for performance. The team is fast-paced and data-driven, and we operate with a high degree of both collaboration and autonomy. Zillow Group is a strategic, mission-driven organization focused on delivering exceptional experiences and measurable outcomes.

What you'll do

• Report into the Senior Manager, Media Data and Analytics
• Own data cleanliness and QA processes across paid media platforms and internal reporting systems to ensure accuracy and reliability
• Build and evaluate budget optimization scenarios to support investment decisions across lines of business and channels
• Support the set-up and deployment of marketing tests across paid media channels including TV, Online Video, Paid Social, SEM, Programmatic Display, and more
• Own and maintain recurring business reporting to surface media performance and trends to key stakeholders

What you need

• 2–5 yrs of experience
• Meta Ads
• Google Ads
• Performance marketing
• SQL
• Tableau
• Databricks
• B.Sc