Marketing Specialist, SEM

About the role

The zMedia Center of Excellence team develops and implements marketing campaigns across various Paid Social and Search Engine Marketing (SEM) platforms to achieve both brand and performance goals. The team is collaborative, data-informed and innovative. Zillow Group is a strategic, mission-driven organization focused on delivering exceptional experiences and measurable outcomes.

What you'll do

• Build, QA, launch, and optimize Google SEM and Demand Gen campaigns for multiple lines of business
• Improve performance by managing bids, refining keywords, and testing new targeting, creative, and advertising capabilities
• Support various SEM workstreams including campaign audits, troubleshooting, reporting, and analyses
• Collaborate asynchronously with team members in North America through Slack, email, Google Drive, and project management tools
• Attend virtual team meetings occurring during the evenings in India Standard Time

What you need

• 2–5 yrs of experience
• Google Ads
• Performance marketing
• B.Sc or BBA