MQL Lead Nurturing Specialist

About the role

We’re looking for a Lead Nurturing Specialist to own and execute the MQL-to-SQL conversion strategy. This role is central to bridging marketing and sales, ensuring every qualified lead from our inbound campaigns is engaged, nurtured, and moved efficiently through the funnel. The ideal candidate is highly organized, comfortable with CRM and automation tools, and knows how to personalize outreach to drive results.

What you'll do

• Manage and nurture inbound MQLs from various sources (LinkedIn Ads, Google Ads, webinars, gated content, etc.)
• Plan and execute personalized, multi-touch nurturing workflows (email, LinkedIn, etc.) to guide leads through the funnel
• Write and optimize email sequences based on buyer persona, stage, and intent
• Collaborate with marketing to align messaging and timing of follow-ups
• Track engagement metrics (open rates, click-throughs, replies, conversions) and optimize accordingly

What you need

• 3–6 yrs of experience
• Sales
• Salesforce
• CRM
• HubSpot
• Marketing automation
• Copywriting
• Any graduate

Good to have

• Inside sales
• SQL
• Google Ads