Product Marketing Manager, II

About the role

International payments is complex, competitive, and evolving fast. You will craft positioning that resonates with merchants, drive high-impact launches, arm the sales team with competitive assets, and more. This is a high-visibility, cross-functional role where marketing, product, sales, and compliance intersect.

What you'll do

• Own GTM for key launches end‑to‑end – customer and market insight, positioning, launch strategy, and post‑launch adoption
• Define ICPs and key segments (D2C exporters, SaaS founders, global marketplace sellers, design services, etc.) and build segment‑specific messaging, use cases
• Drive multi‑channel GTM programs (email, webinars, roundtables, social, PR etc.) to deepen engagement and adoption
• Build social proof at scale – identify the right merchants, craft case studies and customer stories, and plug them into sales material and social campaigns
• Partner with Product and Growth to identify opportunities across merchant cohorts, payment methods, and use cases

What you need

• 4–6 yrs of experience
• Product marketing
• Branding
• Go-to-market
• POS
• Reconciliation
• Any graduate