Product Marketing Manager — Self-Serve Decisioning Platform, Retail Business Services (RBS)

About the role

We are looking for a Product Marketing Manager to own and execute the adoption strategy for this platform. This is not a traditional marketing role — it requires equal parts strategic thinking, stakeholder management, and hands-on execution in a highly technical, multi-org environment where trust is earned

What you'll do

• Design and execute proof-led marketing campaigns that move system owners from unaware to actively considering the platform
• Create compelling experiential demos, case studies, and proof-point collateral grounded in production data
• Drive multi-tenant, multi-org awareness across diverse personas: system owners, engineering leads, domain SMEs, and senior leadership sponsors
• Own the full adoption funnel: awareness → consideration → prototyping → onboarding → live
• Identify and address persona-specific barriers at each stage — awareness and perceived ROI at the top, data readiness and bandwidth commitment in the middle

What you need

• 5–9 yrs of experience
• Product marketing
• Go-to-market
• Prototyping
• MBA

Good to have

• Analytics
• Machine learning