Product Marketing Specialist

About the role

JOB IDENTIFICATION APTEAN JOB TABLE: Product Marketing Specialist (comp team yet to confirm) APTEAN JOB LEVEL: B APTEAN JOB TITLE: B REPORTS TO Full line: Dotted line: 2. GENERAL JOB SUMMARY We are looking for a detail-oriented, highly collaborative Product Marketing Specialist to support our B2B Product Marketing team in bringing new solutions to market and driving adoption of existing products.

What you'll do

• Draft positioning, messaging, and sales enablement content under the guidance of the Product Marketing Manager
• Conduct market, customer, and competitive research to help identify trends, opportunities, and competitive threats
• Assist in defining target markets, ideal customer profiles (ICPs), and buyer personas through research and data gathering
• Partner with Product Management to gather input and stay current on roadmap changes and product updates
• Coordinate the logistics and cross-functional tasks involved in product launches, including timelines, assets, and stakeholder communications

What you need

• 2–4 yrs of experience
• Product marketing
• Go-to-market
• Customer success
• PhD or B.Tech or B.E. or B.Sc or BCA