Product Marketing Specialist

About the role

We are looking for a Product Marketing Specialist who can take ownership of a product's positioning and messaging. You will oversee the creation and distribution of content for our promotional campaigns by understanding- the product's target audience, our ideal customer profile, and the jobs they need to accomplish- and gaining in-depth knowledge of relevant product features.

What you'll do

• Segment our users by deeply understanding our clients and end users. You will talk regularly to users and prospects and draw qualitative and quantitative insights
• Define our GTM and partner with the rest of the team to execute the GTM. It will include work like demand generation, ORM, sales enablement
• Understand and analyze the competitive landscape to define our own marketing strategy
• Craft a story about the product that will entice potential customers to purchase the product and collect customer feedback after launch
• Prepare for a new product or feature launch by creating educational content about the value and benefits of the product to convert potential customers into buyers and…

What you need

• 5–8 yrs of experience
• Product marketing
• Digital marketing
• Google Ads
• Content marketing
• Google Analytics
• Copywriting
• Any graduate

Good to have

• CRM
• Customer success