Senior Brand Manager, IN PLX

About the role

As a Senior Brand Manager on the XCM team, you will own end-to-end marketing strategy and execution for high-visibility campaigns. You will partner with cross-functional teams including media, creative, insights, and business stakeholders to develop integrated marketing plans that deliver measurable business impact.

What you'll do

• Own end-to-end marketing strategy and execution for high-visibility campaigns
• Define and lead marketing strategy for assigned campaigns/programs, ensuring alignment with broader XCM portfolio objectives and business goals
• Develop integrated communication briefs (ICBs) informed by customer insights, business problems, and objectives
• Partner with media, creative, and production teams to oversee creative development and campaign execution across channels (TV, digital, OOH, social, etc.)
• Own experimentation roadmaps to unlock new insights and optimize campaign performance against KPIs

What you need

• 7–13 yrs of experience
• VBA
• Tableau
• Any graduate