Senior Business Analyst - Marketing

About the role

We are seeking a dynamic and analytical Business Analyst with a strong background in marketing analytics. The ideal candidate will have a robust understanding of data analytics, marketing strategies, and a proven ability to translate data into actionable insights. This role is ideal for someone who thrives in a fast-paced environment, is detail-oriented, and has a passion for driving business growth through data-driven decision-making.

What you'll do

• Analyze large datasets to generate actionable insights that optimize credit strategy and other marketing initiatives
• Perform advanced data analysis, including investigation, modeling, mapping, and gap analysis, to identify trends and opportunities
• Build and maintain dashboards and visual reports to monitor key performance indicators (KPIs) and other relevant metrics
• Write complex SQL queries to extract and manipulate data from databases such as MySQL or any other SQL-based systems
• Use Python for data analysis, automation, and to develop custom analytical solutions

What you need

• 1–3 yrs of experience
• SQL
• Data visualisation
• Data analysis
• Dashboarding
• Python
• Excel
• B.Tech or B.E. or M.Tech

Good to have

• Power BI
• Tableau