Senior Executive - Marketing

About the role

Role Summary We are looking for a detail-oriented and data-driven Digital Marketing Sr. Executive with hands-on experience in campaign execution, dashboard analytics, and performance reporting. The ideal candidate should be comfortable managing multiple platforms and contributing actionable inputs to enhance campaign performance and ROI.

What you'll do

• End-to-end execution of digital marketing campaigns across Meta, Google, Programmatic, and other relevant platforms Monitor daily campaign performance, flag anomalies
• Copy to clipboard Open WeChat Share to WeChat × Use Scan QR Code in WeChat and click ··· to share
• Monitor daily campaign performance, flag anomalies, and suggest data-backed optimization strategies
• Work closely with the strategy and creative teams to ensure alignment of messaging, audience targeting, and campaign goals
• Build and maintain performance dashboards; analyze metrics like CTR, CVR, ROAS, CPL, CPA, etc

What you need

• 2–5 yrs of experience
• Digital marketing
• Google Ads
• Meta Ads
• Google Analytics
• Dashboarding
• Looker Studio
• Any graduate

Good to have

• Machine learning