Senior Marketing Manager, Amazon Now

About the role

This role sits at the intersection of lifecycle marketing, product marketing, and growth strategy owning the end-to-end marketing strategy that converts visitors into settled, high-frequency shoppers on Amazon Now. You will be responsible for translating a multi-year customer growth plan into executable marketing programs across acquisition, settlement acceleration working cross-functionally with the Media, Analytics, and Creative teams.

What you'll do

• Be responsible for translating a multi-year customer growth plan into executable marketing programs across acquisition
• Define and execute cohort-level marketing programs for Prime & Settled, Non-Prime Settled, Unsettled and NAC segments with distinct messaging, media, and offer constructs
• Lead GTM and marketing for consumer-facing narratives and activations to drive acquisition & settlement
• Own the welcome offer roadmap (cashback + other programs to accelerate Now adoption amongst customers
• Create compelling strategic input docs (OP1/OP2, 3YF marketing inputs, investment cases) quantifying marketing contribution

What you need

• 7–13 yrs of experience
• VBA
• Tableau
• Product marketing
• Analytics
• Any graduate